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Home > Specialist > APS (Advanced Photo System)

APS (Advanced Photo System)

APS was launched in 1996 in an attempt to introduce the amateur photographer to a more reliable way of taking photographs, and a more convenient way of storing the negatives afterwards. The cameras offered different image formats, including a panoramic format, and could be switched from shot to shot. Unbeknown to the operator (because of the mask in the viewfinder which changed to show the format selected) the camera actually always shot the same size negative, but encoded some electronic information on the side of the film which, once processed and fed into a compatible film scanner, would be interpreted by the scanner to determine for format for each image and how it should be printed/scanned. Thus, for example, if a particular frame was shot as panoramic, this information would be relayed to the scanner and the frame simply cropped during the scan to create the panoramic image - a bit of a cheat really, but it sold 100's of millions of cameras worldwide and contributed to increased paper sales due to the variety of image formats.

Unfortunately for APS, digital technology was just around the corner and whilst APS was very popular initially, it quickly fell from favour as consumers switched to new compact digital cameras. Production ceased in the 2000s, but APS still comes to us, albeit as expired film.

At Ag, we have APS compatible scanners so we are able to print / scan as the film with the image formats as originally exposed, even if the film was exposed years ago, the information will still be effective in the film.


Visit our sister site, Ag Photographic, for a huge range of Film, Paper, Chemistry and Darkroom Products.